Last updated: 23 July 2026
If you are located in the UK or European Economic Area, please also see our GDPR Privacy Policy for the full detail on your rights under GDPR.
1. Introduction
AptZion Private Limited (“AptZion,” “we,” “us,” or “our”) is a market research organisation with offices in India and the United Kingdom. This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and what choices you have, whenever you visit our website, take part in a survey, join a research panel, or otherwise interact with us.
This Policy applies to our website visitors, survey respondents, research panel members, and business contacts. If you are located in the UK or European Economic Area, please also see our GDPR Privacy Policy, which sets out your rights under GDPR in detail. If you are a California resident, see the “California Privacy Rights” section below for your rights under the CCPA/CPRA.
2. Who We Are
AptZion Private Limited operates from offices in India and the United Kingdom.
Contact details
- Email: privacy@mar-tech.aptzion.com
- Phone: +44 204 513 3886
- Address: 128 City Road, London EC1V 2NX
- Address: A806 Majestique Euriska, Pune, Maharashtra 411060
Where we carry out research on behalf of a client, the client is typically responsible for the data as controller, and AptZion processes it on their instructions under a data processing agreement.
3. Information We Collect
Information you give us directly
- Name, email address, phone number, postal address
- Account credentials for panel membership
- Demographic details (age, gender, location, occupation, income band, household composition)
- Survey responses, opinions, and other research data
- Payment or incentive details (bank account, e-wallet, or postal address for reward fulfilment)
Information collected automatically
- IP address, device and browser type, operating system
- Pages visited, time spent on site, click patterns, referral source
- Cookies and similar tracking technologies (see Section 8)
Information from third parties
- Panel partners or sample providers we work with to recruit research participants
- Publicly available sources, where relevant to a specific research project
We only collect sensitive categories of data (such as health, ethnicity, religion, or political opinion) where a study specifically requires it, and only with your explicit, informed consent.
4. How We Use Your Information
- Set up and manage your research panel account
- Invite you to relevant surveys and research studies
- Analyse survey responses and produce insights and reports for clients
- Detect fraudulent, duplicate, or low-quality survey responses
- Process incentive payments and rewards
- Respond to your enquiries and provide customer support
- Improve our website, services, and research methodologies
- Comply with legal, regulatory, and contractual obligations
- Send you service updates or, where you have opted in, information about new research opportunities
Wherever possible, data shared with our clients is aggregated or anonymised so that you cannot be identified from it. We only share identifiable responses where a specific study requires it and you have been told this in advance.
Our legal bases for processing your data under the GDPR include your explicit consent (for sensitive research data), our legitimate business interests (for fraud detection and website improvement), and contractual necessity (for managing your panel account and distributing reward incentives)
5. How We Share Your Information
| Recipient | Purpose |
| Clients commissioning research | Aggregated/anonymised insights, or identifiable data only where the study design requires it and you’ve been informed |
| Panel management and survey hosting providers | Operating our panels and distributing surveys |
| Incentive and reward fulfilment vendors | Processing your payment or reward |
| IT, hosting, and analytics providers | Running and securing our website and systems |
| Professional advisers (legal, audit, accounting) | Compliance and business administration |
| Regulators or law enforcement | Where required by law |
| A buyer, in the event of a merger or acquisition | Business continuity, subject to the same privacy protections |
We do not sell your personal data to third parties for their own marketing purposes.
6. International Data Transfers
Because AptZion operates across India and the United Kingdom, and works with service providers in other countries, your data may be transferred internationally. Where this happens, we put appropriate safeguards in place, such as Standard Contractual Clauses, the UK International Data Transfer Addendum, or reliance on an applicable adequacy decision, consistent with our GDPR Privacy Policy.
7. Data Retention
We keep personal data only as long as necessary for the purposes described in this Policy, or as required by law. In general:
- Panel account data is kept for the duration of your active membership, plus 7 years after account closure for legal and financial audit purposes.
- Survey response data is kept for 7 years from the date of the project, then anonymised or deleted per client agreement.
- Payment and incentive records are kept for 7 years following the end of the financial year in which the payment was processed.
8. Cookies and Similar Technologies
Our website uses cookies (Google Analytics) to operate core functionality, understand how visitors use our site, and remember your preferences. Strictly necessary cookies do not require your consent; analytics and preference cookies do. You can manage your cookie preferences at any time via our cookie banner or your browser settings.
9. Data Security
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration, including access controls, encryption in transit, and staff training. Our approach is informed by our ISO 27001:2022 alignment programme and our Incident Response Plan. No method of transmission or storage is completely secure, and we cannot guarantee absolute security, but we work to minimise risk and to respond quickly if an incident occurs.
10. Your Privacy Choices and Rights
Depending on where you live, you may have rights to access, correct, delete, or restrict use of your personal data, to receive a copy of it, and to object to certain processing, including direct marketing. To exercise any of these choices, contact us at privacy@mar-tech.aptzion.com.
- UK/EEA residents: see our GDPR Privacy Policy for the full list of rights available to you and how to lodge a complaint with a supervisory authority.
- California residents: see Section 11 below.
- All users: you can opt out of marketing emails at any time using the unsubscribe link, and manage cookies as described in Section 8.
11. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, and disclose
- Request deletion of your personal information, subject to certain exceptions
- Correct inaccurate personal information
- Opt out of the “sale” or “sharing” of personal information (AptZion does not sell personal information)
- Limit the use of sensitive personal information
- Not be discriminated against for exercising these rights
To exercise these rights, contact privacy@mar-tech.aptzion.com. We will verify your identity before fulfilling your request, consistent with CCPA/CPRA requirements.
In the preceding 12 months, AptZion has not sold or shared consumers’ personal information for cross-context behavioral advertising
12. Children’s Privacy
Our services are not directed at children, and we do not knowingly collect personal data from children without appropriate parental or guardian consent. Where a research study specifically requires participation from a minor, we obtain verifiable parental or guardian consent beforehand.
13. Third-Party Links
Our website or surveys may contain links to third-party websites. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies before providing any personal data.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The “Last updated” date at the top of this Policy shows when it was last revised. We encourage you to review this Policy periodically.
| 15. Contact Us If you have questions about this Privacy Policy or how we handle your personal data: AptZion Private Limited Email: privacy@mar-tech.aptzion.com Phone: +44 204 513 3886 Address: 128 City Road, London EC1V 2NX Address: A806 Majestique Euriska, Pune, Maharashtra 411060 |